Gainesville, Fla. – As Top Fuel Dragster driver Joe Morrison and the Leverich Racing team rolls into the NHRA Camping World Drag Racing Season opener in Gainesville, Fla., they will arrive with a fresh paint job, and support from CForce Bottling Co., a Texas-based bottle water company owned by Gena Norris and her husband, legendary American martial artist, actor, director, and pop-culture icon, Chuck Norris.

CForce Bottling Co. is a certified woman-owned business founded in 2015 by Gena and Chuck Norris. Their flagship product, CForce Premium Artesian Water is filtered through volcanic rock before being deposited into a sustainable aquifer, located underneath Chuck Norris’ Lone Wolf Ranch – deep in the heart of Texas.

The water rises to the earth from a depth that is void of any biological factors, allowing the crisp drinking water to emerge rich in natural electrolytes – which raises its alkalinity. The aquifer cultivates clear, clean water with a high pH-level and produces a deliciously smooth taste due to its natural silica content. CForce likewise offers four delicious and crisp tasting sparkling waters, including their Perfectly Plain, Ranger Raspberry, Steel Dragonfruit, and Legendary Lime.

The associate marketing partnership is CForce’s first foray into the world of NHRA Championship Drag Racing, having partnered with NASCAR Camping World Truck Series competitors in recent years. The new partnership with Morrison and the Leverich Racing Top Fuel Dragster team allows CForce Bottling Co to introduce their brand to a passionate fan-base – beginning at the season opening Amalie Motor Oil NHRA Gatornationals.

“When you think of the term ‘American Icon’, there are very few individuals who fit this description better than Chuck Norris,” noted Joe Morrison, who is entering his full rookie season behind the wheel of the Leverich Racing rail, after limited participation in 2020. “Our team is comprised of hard-working guys and gals, who require constant hydration while turning the wrenches on our 300-mph dragster. Thanks to the support of CForce Bottling Co, we’ll get the help we need to focus on our jobs, and steadily improve our performance in 2021.”

The partnership runs through the entire 2021 NHRA Camping World Drag Racing Series season, of which the Leverich Racing team is planning on attending 10 to 12 events. For more information about CForce Bottling Co and to find a retail location near you, visit